More than pretty photos…
After 15 years in photography, I’ve learned there’s always a detail beneath the surface. But sometimes, a beautiful image needs more: a story, a strategy, or an expanded format.
Lately, I’ve focused on translating my clients’ visions into content that fits today’s digital space and feels true to who they are.
Whether it’s film, copywriting, strategy, art direction, or building a brand from scratch, my process is about finding the essence and helping others express their voice with clarity.
The outcome shifts depending on the need, the angle, or the lens. Here are some examples ;)
Content Production
Brämhults
Some of my previous work as a Social Media Content Producer at Brämhults.
Agency: FWB
SoMe - Reels
Content Developer
I love creating content from scratch, but what I love most is the domino effect of seeing my client’s realness on screen attract their dream clients!
Art Direction
Art Direction and Concept Development for Tosto Restaurant.
Agency: Terran Studio
Photographer: Kegen Lorentzon.
Films: Pontus Kandelin.
Film Direction
Film for Individual Människohjälp - När du måste lämna
Agency: Terran Studio
Director: Maria Andrea Garcia
DOP: Pontus Kandelin
Sound Design: Leonardo Gube
Gaffer: F. Charles Ekstrom
Editing & Grading: Pontus Kandelin
Producers: Taylen La Meyer, Elliot Lindevall, Hye Yun Cho,Marika Sjöblom Dang
Art Direction: Marika Sjöblom Dang & Elliot Lindevall
Script - Film - Editing
Meadow Tides
A personal project that intends to create awareness of nature’s fragility.
Sound design by Leonardo Gube.
Boken om att Bära Barn
Had the honor of illustrating Ulrika Casselbrant’s book with a photo documentary I did about her while writing this book and carrying a newborn baby in her arms.
A reminder that a mother’s body is the child’s first home.
AR CONCEPT DEVELOPMENT
CHAINS
Interactive AR exhibition revealing the hidden reality behind ultra-fast fashion by exposing what’s normally only seen from the front.
CHAINS highlighted the inhumane conditions where workers are effectively chained to sewing machines for survival wages and how a single garment has extreme impacts on all elements of nature.
