more than pretty photos…
After 15 years in the field, photography taught me that there's always a detail beneath the surface. And that’s me in my full expression, always seeking for the depths.
But sometimes, a beautiful image isn't enough. Sometimes, it craves a story, a strategy, or a different format carry its purpose.
In recent years, I’ve focused on translating my clients’ visions into content that meets the demands of today’s digital space and that also feels aligned to who they are.
Film, copywriting, strategy, building a concept or a brand from the bottom up, my creative process is about digging deeper, finding the essence, and helping others express their voice with clarity.
The outcome can look different, depending on the need, the angle or the lens, here are some examples ;)
SoMe - Reels
Content Developer
I am not an addict… nor shutting down my emotions with infinite scrolling… I am just in search of inspiration… hmm, ok… whatever! I really love creating any kind of content from scratch, but what I love the most is the domino effect of seeing my client’s realness through the screen attracting their dream clients!
Meadow Tides
Script - Film - Editing
Personal project that intends to create awareness around nature’s fragility.
Sound design by Leonardo Gube
Boken om att Bära Barn
Had the honor of illustrating Ulrika Casselbrant’s book with a photo documentary I did about her while writing this book and carrying a new born baby on her arms.
A reminder that a mother’s body is the child’s first home.
Författarcentrum
Copywriting - Concept - Strategy
Författarcentrum reached without a clear vision but to expand their audience to companies, we found a common denominator in these ecosystems: stress, and linked it to the offering of the client: literature can be the gate to a slower life in business people.
CHAINS
Concept - Copywriting - AR/AI
Interactive AR exhibition revealing the hidden reality behind ultra fast fashion by exposing what’s normally just seen from the front. CHAINS highlighted the inhumane conditions where workers are effectively chained to sewing machines for survival wages and how a single garment had extreme impacts in all elements of nature.
The Skeleton Key
Concept - Visual Identity - Content Developer
Kristina Turner is an author with many decades of experience. At her sixties, she craved to find new ways to communicate the wisdom she’s been cultivating. Here’s where I jumped in, produce a podcast, brand identity, website, and social media portals for The Skeleton Key.
LAUNCHING IN JULY (sneak peaks):
