more than pretty photos…
After 15 years in photography, I’ve learned there’s always a detail beneath the surface. But sometimes, a beautiful image needs more: a story, a strategy, or an expanded format.
Lately, I’ve focused on translating my clients’ visions into content that fits today’s digital space and feels true to who they are.
Whether it’s film, copywriting, strategy, or building a brand from scratch, my process is about finding the essence and helping others express their voice with clarity.
The outcome shifts depending on the need, the angle, or the lens. Here are some examples ;)
SoMe - Reels
Content Developer
I am not an addict… nor shutting down my emotions with infinite scrolling… I am just in search of inspiration… hmm, ok… whatever! I really love creating any kind of content from scratch, but what I love the most is the domino effect of seeing my client’s realness through the screen attracting their dream clients!
Meadow Tides
Script - Film - Editing
Personal project that intends to create awareness around nature’s fragility.
Sound design by Leonardo Gube
Boken om att Bära Barn
Had the honor of illustrating Ulrika Casselbrant’s book with a photo documentary I did about her while writing this book and carrying a new born baby on her arms.
A reminder that a mother’s body is the child’s first home.
Författarcentrum
Copywriting - Concept - Strategy
Författarcentrum reached without a clear vision but to expand their audience to companies, we found a common denominator in these ecosystems: stress, and linked it to the offering of the client: literature can be the gate to a slower life in business people.
CHAINS
Concept - Copywriting - AR/AI
Interactive AR exhibition revealing the hidden reality behind ultra fast fashion by exposing what’s normally just seen from the front. CHAINS highlighted the inhumane conditions where workers are effectively chained to sewing machines for survival wages and how a single garment had extreme impacts in all elements of nature.
The Skeleton Key
Concept - Visual Identity - Content Developer
Kristina Turner is an author with many decades of experience. At her sixties, she craved to find new ways to communicate the wisdom she’s been cultivating. Here’s where I jumped in, produce a podcast, brand identity, website, and social media portals for The Skeleton Key.
LAUNCHING IN JULY (sneak peaks):
“Working with Maria Andrea has been transformational. She helped me find and express my true voice in the digital landscape—with clarity, confidence, and purpose. Her unique blend of intimate, intuitive photography, fast, flexible digital skill, and a brilliantly perceptive mind makes her an invaluable creative partner.
She captures you at your very best. Not just visually, but conceptually. She listens deeply, sees the details that matter, and gently reflects back the essence of who you are and what you want to share. She’s also practical, efficient, and incredibly reliable, all while letting you shine.
Maria is a quiet powerhouse—creative, strategic, and profoundly supportive. If you want to tell your story in a way that feels completely authentic and alive, I cannot recommend her highly enough”.
Kristina Turner