more than pretty photos…
After 15 years in photography, I’ve learned there’s always a detail beneath the surface. But sometimes, a beautiful image needs more: a story, a strategy, or an expanded format.
Lately, I’ve focused on translating my clients’ visions into content that fits today’s digital space and feels true to who they are.
Whether it’s film, copywriting, strategy, art direction, or building a brand from scratch, my process is about finding the essence and helping others express their voice with clarity.
The outcome shifts depending on the need, the angle, or the lens. Here are some examples ;)
SoMe - Reels
Content Developer
I really love creating any kind of content from scratch, but what I love the most is the domino effect of seeing my client’s realness through the screen attracting their dream clients!
Art Direction
Art Direction and Concept Development for Tosto restaurant with Terran Studio.
Film Direction
Film for Individual Människohjälp - När du måste lämna
Agency: Terran Studio
Director: Maria Andrea Garcia
DOP: Pontus Kandelin
Sound Design: Leonardo Gube
Gaffer: F. Charles Ekstrom
Editing & Grading: Pontus Kandelin
Producers: Taylen La Meyer, Elliot Lindevall, Hye Yun Cho,Marika Sjöblom Dang
Art Direction: Marika Sjöblom Dang & Elliot Lindevall
Meadow Tides
Script - Film - Editing
Personal project that intends to create awareness around nature’s fragility.
Sound design by Leonardo Gube
Boken om att Bära Barn
Had the honor of illustrating Ulrika Casselbrant’s book with a photo documentary I did about her while writing this book and carrying a new born baby on her arms.
A reminder that a mother’s body is the child’s first home.
Författarcentrum
Concept Development - Strategy - Copywriting
Författarcentrum reached without a clear vision, but to expand their audience to companies, we found a common denominator in these ecosystems: stress, and linked it to the offering of the client: literature can be the gate to a slower life in business people.
CHAINS
Concept Development - Copywriting - AR/AI
Interactive AR exhibition revealing the hidden reality behind ultra-fast fashion by exposing what’s normally just seen from the front. CHAINS highlighted the inhumane conditions where workers are effectively chained to sewing machines for survival wages and how a single garment had extreme impacts in all elements of nature.
